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Christian boycott of Target stores may be impacting company’s sales and earnings

I’ve argued many times that Christians must fight big business anti-religious policies using their pocketbooks. It’s imperative Christians stand up for their moral beliefs or risk having them dissolve into society’s manmade standards for behavior. With regards to Target, there’s more evidence a boycott against transgender bathrooms is indeed impacting the company’s profits. In June 2016,

Target refuses change in transgender policy – opts to install third bathroom for persons who disagree with their policy.

In June 2016, Target Corporation announced it would allow transgender employees and customers to use the bathroom of their choice. “We welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity.” In response, the American Family Association organized a boycott of Target stores, collecting over 1.4 million

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